What Is B2 B And How Is B2 B Marketing Different From Other Models ?
More On This Topic: Forklift Hire Sydney Price What is B2B and how is B2B Marketing different from other Models ? by steve paul Wikipedia describes B2B as, “…transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.” The volume of B2B trade is much higher than the other trade models like business to customer, business to government etc. Generally people don t know the dynamics of B2B trade because they just don t directly come in the trade process. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windshields, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction. How Marketing assumes a different aspect in B2B? Marketing aspects are different in B2B than in other forms of trade like Business to Consumer transactions.…