Category Archives: Public Relations

Sure, here you go: Understanding the Names of Puerto Rico Throughout its long and fascinating history, Puerto Rico has been graced with many names. Each name represents a different period in its evolution, highlighting its compelling transformation from uncharted territory to a bustling American territory – a vein rich with cultural amalgamation. A detailed journey through these naming stages aids in explaining Puerto Rico’s identity with corresponding historical significance. Initially, a chorus of native voices referred to it as “Borinquen,” or “Borikén”. The native Tainos, the island’s original inhabitants, endowed it this name. This name translates as “The Great Land of the Valiant Brave”. It signified the rosy pride of the indigenous community, still palpably ingrained in Puerto Rico’s culture today. With the arrival of Christopher Columbus in 1493, came a new name – “San Juan Bautista”. Columbus named the island in honor of Saint John the Baptist. This name…

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More On This Topic: Behaviour Change Campaign Submitted by: Sadie Peterson Now is the time to start planning your marketing budget for next year. If you’re like most small businesses, you’re thinking “What marketing budget?”. I know – marketing often falls behind priorities like making payroll, buying supplies, and paying the electrical bill. But if you want your business to grow, ignoring marketing is the worst thing you could do. You might have the best product in the world, but unless the world knows about your product, you won’t be in business next year. And with 99% of new businesses failing within five years, you can’t afford to skimp on marketing. When building your marketing budget, consider the following aspects of marketing: [youtube]http://www.youtube.com/watch?v=MFasg6qI1TY[/youtube] Public Relations – press releases, media stunts, etc. Web Marketing – website development, PPC campaigns, SEO, and more. Advertising – print, tv, or radio. Community Involvement –…

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More On This Topic: Behaviour Change Communications Sydney Submitted by: Rose Lee China has been in the news lot lately with economists remarking on its rampant growth, calling it “the factory of the world”. However, it hasn’t all been positive press and some coverage of product safety and quality concerns, and the questionable integrity of some Chinese manufacture and trading firms, have left an image in some buyers’ minds of a place where nothing is safe and nobody can be trusted. So are all the criticisms true? We decided to look at the three most common myths of buying products from China and see how valid they were. 1. “Chinese products are unsafe.” This is a long-held belief that has been brought to the forefront of people’s minds again by several high-profile cases in the US. Mattel enacted a massive toy recall in August 2007 because the toys had been…

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More On This Topic: Top Pr Agency Sydney By Elizabeth Harfleet Do cells really talk to each other? Apparently, they do! New research shows that they need to be in constant contact with each other in order to do the trillions of things our bodies require of them each day. These include healing wounds, making new blood cells, growing hair and nails, digesting food, regulating hormones, keeping the heart beating. The list is endless. According to new scientific research whenever two or more cells interact carbohydrates that live on the surface level of the cells are involved. This happens without exception. In 1996, a prominent biologist noted that eight different monosaccharide sugars were necessary for glycoform synthesis (for cells to be able to communicate with each other). Furthermore, he discovered that only two of these monosaccharides are commonly available in the standard Western diet. [youtube]http://www.youtube.com/watch?v=UTRT4F4WZWw[/youtube] Glyconutrients are nutritional supplements made…

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